In today’s digital world, which is overflowing with applications that take up storage space on mobile phones and have only one function, a new precedent is beginning to emerge
Let’s think about it, an application that serves multiple purposes at a time.
Yes, an application fulfills all the day-to-day necessities of a regular user!
A piping hot meal, all-time fresh groceries & a quick & efficient ride—within a single intuitive platform.
This isn’t about streamlining all the tasks at once; it’s about redefining the landscape of on-demand food, grocery, and taxi service at once.
For entrepreneurs and businesses looking for a fresh, potential idea, this can be a golden opportunity to explore the vast world of multi-service platforms.
We’re talking about a shift from fragmented services to a cohesive digital ecosystem, where user convenience translates directly into business growth.
The day-to-day frustration of handling too many apps at a time:
Let’s agree that we all feel that juggling between apps is a day-to-day hassle we can’t avoid. Every customer sometimes gets fed up with hopping from app to app, various logins, and various payment options.
This fragment experience consists of:
All of these issues have led to a decline in app downloads by 2.3%, though the surge in consumer app spending by $127 billion in 2024.
How about handling all your day-to-day online essential services in just one app?
That’s what Super Apps are for!
Your all-in-one solution, AKA Super App, manages:
This unified approach offers a satisfactory on-demand food, grocery, and taxi service while eliminating the need to juggle applications every time.
While specialty apps focus on a single service, a super app is a digital ecosystem with a cohesive user experience offering:
◦ Your One-Stop Shop For All of Your Daily Needs
The ease of access to on-demand food, grocery, and taxi services under one roof, with a unified user interface, enhances user engagement & overall user experience while reducing the total time & common user frustration of juggling several apps.
◦ Unified Registration and Payment Procedure
A multiservice app platform needs a single, straightforward login process. This improves the user experience as they don’t need to handle many accounts & payment options of those single service apps. This enhances user experience & security as well.
◦ Tailored Suggestions for All Services
By integrating diverse services on a single platform of on-demand food, grocery, and taxi services, it’s easy to get personal recommendations based on personal preferences in any service sector.
This enhances user experience and user engagement by offering timely & smart suggestions for food delivery, ride-hailing, and grocery delivery businesses.
◦ Scalability & Enhanced Expansion Opportunities
Businesses can use the cross-selling strategy in an all-in-one app platform. This helps increase the revenue while enhancing scalability and space for expanding to involve more services in the future.
Also, instead of maintaining multiple apps, companies can invest in super app development to increase many services and reduce the overall development cost.
◦ Tech and Infrastructure Collaboration
A super application helps businesses leverage shared infrastructure & tech for multiple services, this helps eliminate the need for individual tech, development process, and operation costs.
Also, shared APIs, databases & servers streamline all the processes and enhance efficiency.
◦ Efficient Management of Delivery Routes and Logistics
Integrating on-demand food, grocery, and taxi services streamlines the delivery process, allowing businesses to optimize routes and logistics efficiently.
◦ Integrated Client Service and Marketing
An all-in-one platform helps businesses integrate their marketing efforts by consolidating marketing campaigns. This leads to more targeted, cost-effective marketing strategies.
Also, under one unified customer support service, you can streamline customer support systems & simplify the issue resolution process.
◦ Better Data-Driven Decisions
Integrating various services helps food delivery, grocery delivery, and ride-hailing businesses analyze user data to create targeted marketing strategies and personalized offers.
This data analysis helps forecast demand and optimize resource & operation allocation, while efficiently managing inventory and delivery schedule.
Also, great data insights, a feedback system, and performance analysis help businesses to identify the areas that need improvement. Which allows businesses to refine services and enhance customer satisfaction.
In fact, by 2033, the global market size of the super app is to reach around $915 billion from $77.5 billion in 2023. This shows a CAGR growth of 28%.
Image source: statista.com
Customers are more and more inclined to prefer the convenience of having multiple services at a time rather than having many apps.
A recent Statista survey shows that a well-designed super app can attract up to 98 million day-one users, generating over $3.25 billion in annual spending.
This study also highlights market trends and customer preferences in food delivery, grocery delivery, and ride-hailing apps to help integrate them into super applications.
Developing a multi-service app like Gojek involves various steps across market analysis, road mapping, development, and deployment.
The ideation stage involves key strategies like knowing your market, running various feedback channels, and analyzing the digital ecosystem.
This stage involves:
This step involves making a crucial decision about the intricacy of your all-in-one application.
A Minimum Viable Product (MVP) app with essential features is a great starting point for startups and entrepreneurs, as it requires lower development costs and provides valuable market feedback.
You can also opt for a full-fledged app development approach for long-term success.
Let’s understand the features you need in your super app for food, grocery & taxi services.
1. Customer Features
Basic User Experience Features
Food Delivery Features
Read also: Why Invest in Building a Food Delivery App[+Cost]
Grocery Delivery Features
Read also: Guide to Develop a Grocery Delivery App With Cost
Taxi Booking Features
Read also: AI-Powered Taxi App Development: A Complete Guide
Offers & Promos
2. Business App/Panel
Restaurant or Grocery Shop
Driver App
3. Admin Panel
User Management
Order Management
Organizational Management
Manage Payments
Reporting and Analytics
Management of Content and Promotion
Customer Support
Feature | Tech Stack |
UI/UX |
|
Frontend Development |
|
Backend Development |
|
Database Management |
|
Cloud Hosting |
|
Payment Gateway |
|
Maps Service |
|
Security |
|
Server Management |
|
Real Time Communication |
|
Push Notifications |
|
API Integration |
|
Analytics |
|
After developing a super app using a multiservice approach, testing is carried out to ensure a smoother user experience.
Businesses can address this by considering various methods, such as user testing, usability testing, Crash Testing, A/B Testing, and security testing.
After thorough testing and security checkup, the multiservice app is deployed on various native or cross platforms.
The cost of building a super app that includes food delivery, grocery delivery, and taxi booking services depends on a variety of factors.
The choice of features can greatly affect the super app development budget. A basic MVP with core features will cost less than an app with more advanced features. The more advanced features you want to incorporate, the costlier the app will be. The range of features can be classified like this:
Core features like user registration, profile management, push notifications, and basic UI/UX design.
Advanced features like GPS, payment gateways, real-time chatbots, AI-based suggestions & security features.
The cost of developing an app that serves food delivery, grocery delivery, and ride-hailing businesses across all platforms can be a bit costly.
Whether you choose to develop a super app for mobile app platforms (iOS, Android, or both), a cross-platform approach and/or including a web app may greatly affect the total development cost.
Super apps demand a very sophisticated, intuitive & user-friendly design to flawlessly incorporate all the services.
So, high-quality design, a complex interface, and a layout can marginally increase the total development cost.
The size, skill set, charges/hourly rates, and location of the development you chose greatly affect the overall development cost as well.
Also, the time to develop a super app can vary from 6 months to 12 months, depending on the app’s intricacy, which will also aid in the development cost.
In the end, the total cost breakdown for various super app types can be summarized something like this:
Type of Super APP | Feature Integration | Approximate Cost |
Basic App | MVP with Core Features | $30,000 – $50,000 |
Medium Complexity App | Multiple Features, More Integrations | $50,000 – $100,000 |
High-End Super App | Full-Scale, Multiple Services & Features | $70,000 – $150,000 or more |
Note: This is a rough estimate, and the final cost will depend on your app’s features and complexity.
Once you have a clear idea of how to launch a super app for food, grocery, and taxi services, it’s crucial to explore revenue generation strategies and turn user engagement into tangible profits.
This is a very popular business model for an on-demand super app development company.
This monetization model involves charging a percentage commission on each transaction the customer makes after accessing any service.
In this approach, the user must buy a standard subscription to your app to use any app service. Also, many businesses provide a month of free versions to engage the customer.
This model offers users exclusive service benefits to gather customer loyalty & have a predictable income.
Here, the businesses tie up with third-party businesses to advertise them through the super app.
App owners can generate revenue through targeted advertising, strategic partnerships, and commissions earned whenever a customer selects a third-party service after viewing an ad.
In this approach, the app charges small platform charges on digital transactions through the app’s gateway. This small charging model generates great revenue from high-volume activity on the platform.
In this model, a super app business can generate revenue by offering premium versions of existing services or exclusive premium features and special offers to enhance user convenience.
In today’s fast-paced digital landscape, consumers expect seamlessly integrated experiences. It’s not just about convenience—it’s about staying ahead of the competition and driving unprecedented growth.
Building an all-in-one super app gives your business a competitive edge by fostering unmatched customer loyalty, unlocking multiple revenue streams, leveraging data-driven insights, and enhancing brand recognition.
At PeppyOcean, our team of experts specializes in developing scalable, reliable, and cutting-edge multi-service applications that dominate the market while delivering a flawless grocery delivery, food delivery, and taxi booking experience.
Together, let’s create something revolutionary rather than adjusting to the on-demand revolution!
Collaborate with us to develop a multi-service app and mark your place in the rapidly growing digital ecosystem.
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